The goal in creating the app for the The Life-Changing Magic of Tidying Up was create an app that could enhance the experience of the book while creating a different experience from the ideas presented in the book, all the while capturing the lighthearted, joyful, and magical spirit of Kondo. Based on the user research that indicated that motivation could be found in peer networks and accountability the solution would need to be both fun and encouraging game and social network.
The app is built around the two experiences, purging and organizing, as outlined by the book. What enhances this experiences is the social interaction layer - the app incorporates a friend feed and point system. The user can challenge other users to organize and clean and compare.
The app seeks to create a fun and magical social experience that is simple and pleasant. The interactions are joyful, bouncy, and simple to create an addictive experience.